The 2006-2007 design gave interested car buyers an opportunity to connect and explore the complete Acura vehicle line-up, placing customers in control of the engagement, seeing car features in action stylizing common ownership scenarios.
Using insights gained from previous showroom efforts which included; surveys, polls, and user testing data — additional emphasis was placed on developing emotional moments for each product category.
Art directed principle photography with a partner production studio, developed an in-house production pipeline, and created previsualization renders for showroom layouts and online marketing photography — increasing creative control while decreasing overall production costs.
The interaction model allowed users to interact simply with a robust set of vehicle features; from opening sunroofs and shifting gears, to getting under the hood or packing vacation luggage.
RDX Showroom Light Pass Intro Sequence

Other projects

Clear Channel Airport Kiosk
Shop Ford
Microsoft DirectX 12
360 - A Visual Album
Kraft Food & Family Digital
MXM Identity Motion Study
Songza Windows 8.1 Modern App
Pinterest Windows 8.1 Modern App
Windows 10 Design Direction
A Brief Slice of Work
Back to Top