SunTrust is a comprehensive financial institution focused on developing an array of personal financial solutions, providing expert advice and support for its diverse clients.
To facilitate extending the brand, servicing a multitude of user segments, and address subsidiary content fragmentation, a holistic creative strategy focused on developing a flexible modular design was required to tackle the redesign.
Role: Designer, Art DirectorDesign Support: Peiter Hergert, Jen Tank
Genex was approached to re-imagine TBS.com and to generate forward thinking ideas on how to translate TBS to other mediums. I designed a layout for a prototype TV experience to work with Windows Vista's Media Center.
Taking advantage of Windows Presentation Foundation allowed for the possibility of designing a rich high-definition experience that could be navigated with a simple remote.
Role: Designer, Art Director
Mosaic was a concept created for Wells Fargo to assist women in preparing for retirement by engaging them with advice and stories from a community of real women. The project included a "mosaic" of panels featuring articles, info graphics, and videos about planning and living through retirement.
I pitched an engaging interactive guide for Gerber that aggregated the nutritional value and benefits of ingredients and products selected to help parents make informed decisions about nutrition, while giving the brand a modern spin. The concept was to guide any parent visually through nutritional insights and benefits highlighting their connections starting from a common point of view — food.
I merged the impact of an infographic design language to distill and present information in unique bite size ways, merged with the user engagement strength of a light casual gaming platform.
A contemporary interpretation of the Gerber brand gave the "drawn-by-hand" execution a kid inspired appeal. The guide allowed a parent to visualize their selections to see if they promoted a healthy dietary balance, refraining from a laundered list of clinical facts, transforming statistics into easy-to-understand guides.
Role: Creative Lead, Senior Art Director
Kraft reached out to Genex to expand its Food & Family magazine online, a free publication reaching millions of subscribers. The idea was to create a distinct presentation format to demonstrate how print could translate into a rich interactive engagement.
I worked with a team to create an online platform delivering seasonal recipes, editorials, and videos all presented in rich detail, expanding content beyond the limitations of print.
Role: Creative Lead, Senior Art DirectorDesign Support: Crispin Bixler, Peiter Hergert
Building on the success of the previous award winning showrooms, the 2006-2007 redesign allowed users to connect and explore the complete Acura vehicle line-up, placing users in control of the engagement seeing car features in action.
A clean minimalistic user-interface allowed photography, illustrated digital matte environments, and animation to provoke a visceral affinity for the brand giving the user an uncompromising view of Acura’s products.
Role: Senior Designer, Art Director, 3D Animator/ModelerCreative Lead: Wilson Yin
Genex was approached to create a seriesof large-scale interactive kiosks that would provide travelers with useful information, supported by Clear Channel and their advertisers.
Role: Senior DesignerCreative Lead: Ian BurnsAnimation: Peiter Hergert
During my time at Activision/Blizzard I was tasked to put my spin on the redesign effort, focusing on rich imagery and content modularity.
Role: Senior Designer
Design Support: Crispin Bixler